As Medical Marketing Soars, Is Regulation Needed?

The problem, said one expert, is that by nature, ads tell consumers that the product is "good." Prescription drug ads mention side effects -- in a quick voiceover in a TV commercial, for instance -- but they do not quantify the benefits versus risks.



from WebMD Health https://wb.md/2LYkPtn

The problem, said one expert, is that by nature, ads tell consumers that the product is "good." Prescription drug ads mention side effects -- in a quick voiceover in a TV commercial, for instance -- but they do not quantify the benefits versus risks.

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